Search Engine Optimization Techniques You Should Be Aware Of
1) Keyword research – This is the very first step in the SEO process. You have to identify the words, terms, and phrases that people are using to find your website online. In order to accomplish this, you are going to need a reliable and accurate keyword research tool. So far, the best tool in the market is the Google Adwords Keyword Tool which you can use for free as long as you have a Google account. You can use other keyword tools if you want but it’s advisable that you start with the Google Keyword Tool.
2) Backlink building – The number of high-quality links that point to your website is a significant factor that search engines consider in ranking your website. This is because a backlink serves as some kind of a vote for the value that your website provides. The more high-quality links you get, the higher your website will rank in the search results. However, you shouldn’t overdo this or you will be penalized for link spamming/farming.
3) Content creation and content marketing – This is purely about creating content that you will either publish in your own website or in a third-party website with a link pointing back to your site. This is a very effective strategy especially if you are a talented and prolific writer.
4) Social media optimization – Search engines today are now taking into account the social media chatter that surrounds a particular website in identifying how it should be ranked in their search results. With that said, you should take the time to be active in social sites like Facebook and Twitter. Use these platforms to direct people towards your main website.
The Bottom Line
If you really want to grow your business online, it’s highly recommended that you learn about SEO and implement it on your website. If you rank highly in Google for a particular set of keywords, you can expect a steady stream of visitors who are more likely to become customers.